Uber 2.0: Human Self-Driving Cars on Stratechery by Ben Thompson is the most interesting thing I’ve read about Uber in some time. Maybe ever.
Should I call this phenomenon “Uberization” or “TaskRabbitization”? The first is catchier, the second maybe more accurate. Whatever it is, it’s deeply classist and to some apparently devilishly useful.
Also, I note the existence of an AirBnB web aesthetic developing here, in which certain kinds of companies have these scary good graphics — with no visible lines separating text from the fills-most-of-your-monitor video. And the videos depict somewhat-nicer-than-normal people using the stuff they are pushing. Spooky. And runs on a pretty long loop.
As The Wall Street Journal recently reported, “There’s an Uber for everything now. Washio is for having someone do your laundry, Sprig and SpoonRocket cook your dinner and Shyp will mail things out so you don’t have to brave the post office. Zeel delivers a massage therapist (complete with table). Heal sends a doctor on a house call, while Saucey will rush over alcohol. And by Jeeves — cutesy names are part of the schtick — Dufl will pack your suitcase and Eaze will reup a medical marijuana supply.”
I thought MoDo had been played, but it’s all true, even if some of them only serve Seattle and Silicon Valley.