Should I call this phenomenon “Uberization” or “TaskRabbitization”? The first is catchier, the second maybe more accurate. Whatever it is, it’s deeply classist and to some apparently devilishly useful.
Also, I note the existence of an AirBnB web aesthetic developing here, in which certain kinds of companies have these scary good graphics — with no visible lines separating text from the fills-most-of-your-monitor video. And the videos depict somewhat-nicer-than-normal people using the stuff they are pushing. Spooky. And runs on a pretty long loop.