Photo by Tamanna Rumee on Unsplash
Dear Online Retailers:
I am so tired of you punishing me for having bought from you by automatically sending me marketing emails, often only days after the sale — even when I don’t check “YES! Send me lots of email I don’t want.”
For the record,
- I don’t want a follow-up email asking me to give you a high rating on Amazon or some other platform;
- I don’t want a follow-up email asking how much I love the product, doubly so if the choices regarding filling in the survey are “Yes” or “Later”;
- I don’t want to know about your new items on sale;
- I don’t even want a reminder, after a decent interval, to buy more of your consumables, although this at least is more forgivable.
Your Former Customer,
Michael Froomkin
P.S. And please don’t get me started on all the punishment I’m getting for having made some political donations. Candidates from all over the US are sending me appeals for funds that look like they came out of one of the same pair of cookie-cutters. All opt-out, never opt-in.
It’s so bad that I am ready to give to the first candidate who sends me an email, even an unsolicited one, promising never to email again unless I reply. Although, come to think of it, if I do that, I guess I’ll get more email anyway…
