As someone who tends to fall asleep after a couple of beers, I can see how caffeinated beer seemed to make sense. For a few seconds, anyway.
Bartender, Pour Me Another Cup: America's largest brewing company, Anheuser-Busch, released its latest product last week — a beer that contains caffeine. …
The beer is called B{+E} — with the E raised up, like an exponent in math, which is why the name is pronounced “B to the E.” (The B stands for Budweiser. The E stands for extra.) Sold in 10-ounce cans, B{+E} contains 54 milligrams of caffeine — about half the dose found in an average cup of coffee. B{+E} also contains ginseng, the fabled herb, and guarana, an Amazonian berry frequently found in Brazilian soft drinks. …
At first, beer with caffeine sounds like a terrific idea. With caffeine in your beer, you can stay awake longer and do many delightful things, such as drink more beer. …
But wait:
Alas, there is a potential downside to this great breakthrough. Drinking too much beer sometimes makes people do stupid things, … Until now, beer guzzling was a self-regulating activity. Sure, drinking too much made you do stupid things. But drinking too much also tended to make you fall asleep before you got into trouble.
