Psych Ops

This has to be one of the weirder campaign ads of the cycle. As far as I can tell, it is not designed to persuade a single voter. Instead it is designed to get under the skin of one viewer: Donald Trump.

Before you relax into schadenfreude, ask yourself whether this country needs its increasingly depressed leader to become even more paranoid and unpredictable? I’m thinking there’s a strong case to be made that this ad is a mistake, and could backfire badly.

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