How Not to Market Ethics

Suppose you are EthicsGame, LLC, which bills itself as “the leading provider of topic-based simulations and assessments designed to teach ethical decision-making in everyday life.” And suppose that you want to promote your “Summer Camp for Faculty”.

How do you do it? Wait for it…by spamming!

Yes, that’s right: these folks who want to teach me and my colleagues how to teach our students ethical behavior just spammed me and at least one of my colleagues with their free trial offer. (For some unexplained reason they want a “non-university email address” to give us trial access to their online ethics game. Gotta wonder about that one.)

EthicsGame, LLC appears, from a brief web search, to be a for-profit enterprise. No links for them, why give them the Googlejuice.


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