Grant McCracken argues in The Coming Point-of-Sale Revolution that the future of in-store marketing is lots of perky people smiling at me. They might even punch me.
It is worth a read. But it also creeps me out as an idea. Just the thought of it — or is it the thought of me thinking about how I think about it? — makes me feel like (or think I’m thinking like) Lou Grant (starting at about 2:26 in the clip below).