Nelson's Weblog: googleSearchHistory
Did you know that for years Google has been keeping a record of every search you do? And did you know they're now associating your search history with your Google login for other services like Gmail, Calendar, and the like? Surprise! It's Search History. And now it's being used to personalize your search results.
I don't like Google aggregating this data about me. It is possible to opt out. You can turn off search history recording in the settings page. You can also edit your history, including removing it entirely.
Nothing to fear! Of course! Nothing to fear!
Which search engines are not doing this?
Because most other search engines (Yahoo perhaps excepted) don’t provide much in the way of ancillary services, it is easy to refuse their cookies and anonymize one’s accesses. It’s much harder with Google as you need the ID to use gmail and other things, and they cross-reference between them. It’s the very utility of the suite that creates the danger.
My concern comes purely from a perspective of valuation, forgiving the privacy issue for a moment. As a person dependent upon internet for research, I am worried that personalized search results will prevent searchers from finding the random result they need.
As far as the privacy implications are concerned, how easy would it be to obtain a search warrant and have access to every search a person performs. Yikes, here I was thinking Google was on the good side of things.