Adventures in Personalization

Amazon.com, after I completed a recent order:

“Thanks, A!

Your order is being processed, and you'll receive an e-mail confirmation shortly”.

(My first name on my birth certificate is “Andrew,” but I have been called by my middle name since birth. When I opened my first checking account, they refused to open it for a name other than the one on my driver's license — which copied from my birth certificate — and I became “A. Michael” for most commercial purposes, including credit cards, as a result. Although often a pain, prior to do-not-call the name differentiation was a good way to sort sales calls from personal calls.)

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