According to the Wall St. Journal's Objection! Funny Legal Ads Draw Censure, Florida leads the nation in restrictions on the use of animals in lawyer advertising.
Tigers are OK. Lions probably. But no sharks or pit bulls. Go figure.
The article is limited only to animals and TV ads; had they mentioned advertising rules more generally, and especially the evolving rules relating to law firm web pages, they'd have had to mention New York state's increasingly restrictive policies, quite possibly worse than Florida's.