For the Annals of Market Failure

Posted on August 7, 2007 by Michael Froomkin

You can't (or can no longer) get Amora Dijon Mustard in the United States.

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5 Responses to For the Annals of Market Failure

  1. Donald A. Coffin says:
    August 7, 2007 at 3:05 pm

    But why is it not (or no longer) available??? Inquiring minds want to know, and Amazon ain’t sayin’.

  2. Kaleberg says:
    August 8, 2007 at 1:26 pm

    Wow, that stuff really has vanished off the face of the earth. You can’t even find it at European sites. The closest lead I could get was http://www.africanbizonline.com/site/991655/product/658-5527239 an African products site, and it is probably out of date. Could Unilever be dropping the line?

    The Europeans seem to be retrenching. Clearly they are exporting too much and need to cut back. There was just an article in the New York Times about my favorite shaving cream from Coates, the one with the puking duck on the tube. They’ve stopped production completely! I can still get Falernum for making a Test Pilot, an amazing “Polynesian” cocktail, but my old supplier has dropped the line, so I am down to a single source.

    As for Amora mustard, you might try calling Kalustyan’s in New York at (212) 685-3451. They specialize in getting exotic food items. Otherwise, you might have to reverse engineer the stuff. We had to do that for a Hungarian pastry called the Orleans which was only made by one bakery on the Upper East Side.

  3. Michael says:
    August 8, 2007 at 2:14 pm

    I think the trick is to search in French. Then you find Amora all over.

  4. Kaleberg says:
    August 14, 2007 at 1:19 pm

    According to:

    http://www.frenchfeast.com/products.htm

    “t’s finally back, moutarde Amora fine et forte. You won’t find a French kitchen without a jar of Amora mustard within arm’s reach. If you want to make a vinaigrette the way the French do, this is the mustard for you!”

  5. Michael says:
    August 14, 2007 at 2:23 pm

    “Available in the Fall.” — First you get my hopes up, then they dash them.

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