Too Much of a Good Thing

The guys with the Mentos and Cokes are back with a new video Experiment #214.

I thought the first set of videos were pretty funny; this one left me utterly cold.

I don’t know if it’s me, if the joke got old, if it’s the much stronger marketing tie-ins to Coke, Mentos and iTunes, or if there’s something about watching more than 500 liters of soda get splashed about that made me think of ancient Rome, but I didn’t chortle even once.

Pity, as I like the unique revenue deal the video’s authors struck with Google.

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2 Responses to Too Much of a Good Thing

  1. Gus says:

    C’mon, how much squirting Coke can a guy watch? The first video was like 5 minutes long. Thanks, but I’ll pass on Experiment #214.

    Yeah, I’d say this is a great revenue deal:

    “Grobe and Voltz, for instance, pocketed $35,000, their share of the ad revenue paid to them by Revver, for their first Coke-and-Mentos video back in July. Now, the pair could earn big bucks from Google if the latest video is a hit. The two are also hosting a video-making contest sponsored by Coca-Cola, which paid them an undisclosed amount.”

    The big bucks are in the product placement.

  2. Mojo says:

    Repetition is part of it but I think the biggest problem is that it’s just too dang slow. Even people who enjoy watching large arrays of dominoes fall (and there must be some or people wouldn’t do it so much) wouldn’t like to watch the whole thing in slow motion.

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