The Frederick K. Cox International Law Center at Case-Western has an enthusiastic publicist.
To promote a new blog Case-Western are running, the publicist compiled a list of law professor emails, put them into mailing list software, and sent out a long email…that amounts to spam. Every colleague I’ve asked so far seems to have received it — it didn’t, for example, just go to bloggers (who might, I suppose, be considered fair game for such things). Like many spams, it came from mailing list software, described itself as a mailing list. Like all mail from well-behaved mailing lists, it included both header and text information about how to get off the mailing list.
Trouble is, smart users know you should never click on the opt-out info, it just encourages the spammers.
I wonder if the very fine people associated with this project — which I am purposefully not naming or linking to in order to spare them the shame, and especially to avoid creating another link that could be cited as a success metric — are aware of the ill will likely to be created by this form of promotion.
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“To promote a new blog Case-Western are running….”
Um, shouldn’t that be “is running”?
The good people who run it (I’m not one of them) really weren’t aware of the “ill will” their efforts to publicize a worthy endeavor might engender. they appreciate the constructive criticism.
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