Daily Kos says,
Farenheit 9/11 will one day be the subject of a thousands acedmic papers, especially if Kerry wins the White House. The movie's first trailer is already the most effective anti-Bush commercial ever made.
Of course, that trailer won't be shown on TV. It's a 2-minute piece designed for movie theaters, not television (though it'll bear watching whether theaters show the trailer). The real fireworks will hit, I'm sure, when this movie's ad campaign hits television.
Done right (and I do trust Moore to do it right), those 30-second movie commercials, run nationally, could be some of the most effective political advertising of the season (without being, legally, political advertising). Watch stations try to block the ad, in the face of a concerted GOP effort to suppress its showing.
Meanwhile, Digby points to the trailer of The Hunting of the President, which I see as another example of the same phenomenon. This movie is apparently only showing in a few cities, but the DVD is promised to be out by election time.
If the movie has a measurable impact on the elections, watch the concept become a new CFR loophole. Say we have President Kerry in office. A bunch of rich Republicans (the “haves” and the “have mores” or, as Bush likes to call them, his “base”) make an anti-Kerry movie in 2008, and release it, oh, at about this time. Then they run $100 million in ads promoting the anti-Kerry bit, all outside the reach of campaign finance laws and the FEC.
A loophole it will be next to impossible to close.