September 26, 2005

Not All Publicity is Good Publicity

The Frederick K. Cox International Law Center at Case-Western has an enthusiastic publicist.

To promote a new blog Case-Western are running, the publicist compiled a list of law professor emails, put them into mailing list software, and sent out a long email...that amounts to spam. Every colleague I've asked so far seems to have received it -- it didn't, for example, just go to bloggers (who might, I suppose, be considered fair game for such things). Like many spams, it came from mailing list software, described itself as a mailing list. Like all mail from well-behaved mailing lists, it included both header and text information about how to get off the mailing list.

Trouble is, smart users know you should never click on the opt-out info, it just encourages the spammers.

I wonder if the very fine people associated with this project -- which I am purposefully not naming or linking to in order to spare them the shame, and especially to avoid creating another link that could be cited as a success metric -- are aware of the ill will likely to be created by this form of promotion.


Posted by Michael : September 26, 2005 10:01 AM | Law School | TechnoLinks
Slashdot   Slashdot It!
Comments

"To promote a new blog Case-Western are running...."

Um, shouldn't that be "is running"?

Posted by: BroD at September 26, 2005 07:29 PM

The good people who run it (I'm not one of them) really weren't aware of the "ill will" their efforts to publicize a worthy endeavor might engender. they appreciate the constructive criticism.

Posted by: peter at September 28, 2005 11:12 PM


Add Discourse.net to your RSS/RDF/XML reader: Full feed

Powered by Movable Type 2.64.


   out of