I hate shopping in malls and giant department stores. One reason is that I always feel like they’ve dialed back on the oxygen.1 Another reason is that large shops are usually disorienting — no directional cues (e.g. windows to see the sun), no maps, little signage, less discernible logic.
How interesting to discover that there’s a science to making me feel that way: the Gruen transfer. And that Ikea are past masters at milking this disorientation. (We used to shop at Ikea in Neasden when we lived in London.)
Now if only I could figure out what Dadeland is doing to the air to make you want to buy something and get the heck out of there.
I should perhaps note that I have no other symptoms of claustrophobia, and indeed enjoyed caving when younger. ↩